Urban Pataka Story
Pataka—a word that celebrates beauty, boldness, and allure—forms the spirit of who we are. Urban Pataka is a size-inclusive clothing label born out of Nupur & Tanay's shared belief: fashion should belong to every body. Seven years ago, when “size-inclusive” wasn’t even a buzzword, we made it our foundation.
What began in the attic of co-founder Nupur’s father’s office has grown into a flagship store in Kolkata with a community that spans across the globe. Our journey has always been about more than clothes—it’s about rewriting the rules of style for women who were told their size didn’t fit the narrative.
Every piece at Urban Pataka starts as a hand-drawn sketch on canvas, brought to life with Indian craftsmanship and finished with a modern edge. Our creations are investment pieces: versatile, statement-making, and designed to move seamlessly from season to season, occasion to occasion.
We are rooted in heritage yet unapologetically global, pushing boundaries by reinterpreting traditional styles into designs that are edgy, eccentric, and fiercely wearable. Ethical production practices guide everything we do—because looking good should never come at the cost of the planet or its people.
For us, fashion isn’t just about clothing—it’s about confidence, comfort, and celebration. Urban Pataka is a movement that encourages women to love every inch of themselves, to dress with joy, and to embrace individuality without compromise.
At the heart of it, Urban Pataka is for every woman who has ever stood in front of a mirror and wondered if fashion was “made for her.” We’re here to say—it is, and always will be.
